# Cosmo

> Cosmo is an AI CMO you text. He runs a company's marketing (social media, paid ads, cold email, SEO + GEO, launch directories and UGC video creatives) and talks to the founder on WhatsApp, iMessage (US), Telegram, email or the phone. Nothing goes out without the founder's yes. Built by the makers of MCP Ads (https://mcp-ads.com). Website: cosmocmo.com.

Key facts:
- Product: AI marketing assistant ("AI CMO") for founders, small teams, ecommerce brands, local businesses and agencies. English only.
- How it works: paste your website URL; Cosmo builds a brand kit and a 30-day plan in about 5 minutes. Every morning he sends a short brief with approval cards; reply 👍 to approve, ✏️ to change, or skip. Cosmo can lead (a daily plan with the next moves every morning) or follow instructions, and learns from approvals, skips and edits.
- Approvals: every post, ad, email, article and directory listing waits for approval. New ads start paused. Auto-approve is opt-in and only for low-risk work.
- Channels: WhatsApp, Telegram, iMessage (US) and email today; phone calls coming soon.
- Ads run on the customer's own Meta, Google, TikTok and LinkedIn ad accounts, connected directly with one sign-in each. Ad spend is billed by the ad platforms directly to the customer's own accounts; Cosmo never marks it up.
- Pricing: one plan, $99/month (USD), everything unlocked, no tiers or credits (fair use: 10 videos and 100 creatives a month). 7-day free trial. MCP Ads customers pay $49/month for the first 3 months with a code.
- Contact: roy@cosmocmo.com

## What Cosmo does
- Social: Writes, designs and schedules posts on LinkedIn, X, Instagram, TikTok, Threads and Facebook. Replies to comments.
- Ads: Launches, tests and trims Meta, Google, TikTok and LinkedIn campaigns. Built on MCP Ads.
- Creative Studio: UGC videos with AI actors, B-roll, statics and carousels in your brand.
- Outreach: Finds the right people, verifies emails, warms inboxes and writes 1:1 first lines.
- Signals: Spots buyers: site visitors, people engaging with competitors, Reddit threads, hiring posts.
- SEO + GEO: Writes and publishes articles to your site, and gets you named in ChatGPT, Perplexity and Gemini answers.
- Launch: Product Hunt, Show HN and 50+ directories, with copy, submission and backlink tracking.
- Competitor intel: Their longest-running ads, their best posts and their keyword gaps, every week.

## Plans
- [Cosmo, $99/month](https://cosmocmo.com/pricing): Your whole marketing team, one price. Social: plan, write, design and schedule; Ads on Meta, Google, TikTok and LinkedIn; SEO + GEO articles published to your site; Cold email from your own inboxes; Launch: Product Hunt, Show HN, 50+ directories; Creatives and UGC videos with AI actors; Competitor intel and intent signals; WhatsApp, iMessage, Telegram and email.

## Pages
- [Home](https://cosmocmo.com/): overview, live demo conversation, FAQ
- [What is an AI CMO?](https://cosmocmo.com/ai-cmo): An AI CMO is AI software that plans, makes and runs a company's marketing across channels, and reports what happened, instead of helping with one task like writing or scheduling. Cosmo is an AI CMO you text on WhatsApp, iMessage or Telegram: every morning he proposes the day's work as approval cards, and nothing goes out without your yes.
- [How it works](https://cosmocmo.com/how-it-works): day one, every morning, every Monday; approvals; safety
- [Pricing](https://cosmocmo.com/pricing): plans, full feature comparison, billing questions
- [About](https://cosmocmo.com/about): why the founder, Roy, built Cosmo; the three rules
- [Brand & press](https://cosmocmo.com/brand): logos, colors, boilerplate
- [Developers](https://cosmocmo.com/developers): REST API (https://cosmocmo.com/api/v1, OpenAPI at https://cosmocmo.com/api/v1/openapi.json) and MCP server (https://cosmocmo.com/mcp) with scoped API keys, for Claude, ChatGPT, Cursor, Zapier and n8n. Write actions only queue approval cards

## Channels
- [AI CMO on WhatsApp](https://cosmocmo.com/channels/whatsapp): Cosmo is an AI CMO that runs your social, ads, cold email, SEO and launch, and you talk to him on WhatsApp. Reply 👍 to approve. Nothing goes out without your yes.
- [AI CMO on Telegram](https://cosmocmo.com/channels/telegram): Run your marketing from Telegram. Cosmo plans and runs social, ads, cold email, SEO and launch, and asks before anything goes out.
- [AI CMO by email](https://cosmocmo.com/channels/email): Get a daily marketing brief by email and tap Approve under each card. Cosmo runs social, ads, cold email, SEO and launch, and nothing goes out without your yes.
- [Call your AI CMO](https://cosmocmo.com/channels/phone) (coming soon): Phone calls with Cosmo, your AI CMO, are coming soon: ask how last week went out loud, and get a written summary after. Calls never approve anything.
- [AI CMO on iMessage](https://cosmocmo.com/channels/imessage): Text Cosmo, your AI CMO, on iMessage. Blue bubbles, US numbers, included in the plan. Reply 👍 to approve. Nothing goes out without your yes.

## Industries
- [AI CMO for SaaS founders](https://cosmocmo.com/for/saas): Cosmo is an AI CMO for SaaS founders: SEO + GEO, LinkedIn, launch, ads and cold email, run by text for $99 a month. Nothing goes out without your yes.
- [AI CMO for ecommerce brands](https://cosmocmo.com/for/ecommerce): Cosmo runs Meta and TikTok ads, UGC videos, social and Shopify SEO for ecommerce brands, and texts you before anything goes live. $99 a month.
- [AI CMO for local service businesses](https://cosmocmo.com/for/local-services): Cosmo runs social posts, small local ads and your website blog for clinics, gyms, salons, trades and studios, by WhatsApp. You approve every post. $99 a month.
- [AI CMO for restaurants](https://cosmocmo.com/for/restaurants): Cosmo posts your specials, runs small local ads and keeps your site and menus searchable, for restaurants, cafes and diners, by WhatsApp. $99 a month.
- [AI CMO for marketing agencies](https://cosmocmo.com/for/agencies): Use Cosmo to run the daily work for several client brands: social, ads, SEO and reporting, with client approvals by text. $99 per brand a month.
- [AI CMO for creators and personal brands](https://cosmocmo.com/for/creators): Cosmo plans and writes your posts in your voice, cuts reels, launches your digital products and runs small ads, for creators, coaches and personal brands. $99 a month.
- [AI CMO for product launches](https://cosmocmo.com/for/product-launch): Cosmo plans and runs your launch: Product Hunt, Show HN, 50+ directories, launch posts, emails and ads, with a yes from you at every step. $99 a month.

## Comparisons
Competitor facts come only from our own research and vendor pages we checked (dates on each page). Prices are approximate.
- [Cosmo vs Okara](https://cosmocmo.com/vs/okara): Okara is the closest product to Cosmo: an AI CMO made of 10+ marketing agents in a web dashboard. Cosmo also runs paid ads and cold email, works from your chat with an approval card for every action, and is one $99 plan with nothing locked.
- [Cosmo vs Blaze](https://cosmocmo.com/vs/blaze): Blaze is one of the "AI employees" tools for content and social: broad and inexpensive. Cosmo is narrower (only marketing) and deeper: he runs ads, outbound and launch end to end, and asks for your yes by text.
- [Cosmo vs Sintra](https://cosmocmo.com/vs/sintra): Sintra is one of the "AI employees" tools for content and social: broad and inexpensive. Cosmo is narrower (only marketing) and deeper: he runs ads, outbound and launch end to end, and asks for your yes by text.
- [Cosmo vs Marblism](https://cosmocmo.com/vs/marblism): Marblism is one of the "AI employees" tools for content and social: broad and inexpensive. Cosmo is narrower (only marketing) and deeper: he runs ads, outbound and launch end to end, and asks for your yes by text.
- [Cosmo vs Holo](https://cosmocmo.com/vs/holo): Holo is one of the "AI employees" tools for content and social: broad and inexpensive. Cosmo is narrower (only marketing) and deeper: he runs ads, outbound and launch end to end, and asks for your yes by text.
- [Cosmo vs Artisan](https://cosmocmo.com/vs/artisan): Artisan sells Ava, an AI BDR that runs outbound sales end to end. Cosmo does outbound too, but as one channel of a full marketing plan, next to ads, content, SEO and launch.
- [Cosmo vs Jasper](https://cosmocmo.com/vs/jasper): Jasper is an AI content platform for marketing teams. Cosmo isn't a writing tool: he decides what to do, makes it, ships it after your yes, runs the ads and reports what happened.
- [Cosmo vs HubSpot AI (Breeze)](https://cosmocmo.com/vs/hubspot): HubSpot's AI (Breeze) is a set of agents inside HubSpot's CRM and Marketing Hub. It fits companies that already run on HubSpot. Cosmo is a standalone AI CMO you text, with ads, outbound and launch included for $99 a month.
- [Cosmo vs Hootsuite](https://cosmocmo.com/vs/hootsuite): Hootsuite is social media management software: scheduling, analytics and AI drafting across many accounts. Cosmo does social too, but as one part of the job: he also runs ads, SEO + GEO, cold email and launch, and texts you for a yes.
- [Cosmo vs Buffer](https://cosmocmo.com/vs/buffer): Buffer is a simple, inexpensive social scheduler with an AI assistant. Cosmo writes and runs the posts for you, and also handles ads, SEO + GEO, cold email and launch, all approved by text.
- [Cosmo vs hiring a full-time CMO](https://cosmocmo.com/vs/hiring-a-cmo): A full-time CMO brings judgment, a network and a team, and costs roughly $175,000–300,000+ a year before benefits and equity. Most early companies can't afford one yet. Cosmo is what you do before that hire, and a helper after it.
- [Cosmo vs hiring a fractional CMO](https://cosmocmo.com/vs/hiring-a-fractional-cmo): A fractional CMO is a senior marketer you hire part-time, usually for roughly $3,000–15,000 a month. They set strategy and direct the work. Cosmo does the work itself, every day, for $99 a month, and the two work well together.
- [Cosmo vs a marketing agency](https://cosmocmo.com/vs/agency): A good agency brings people and experience, usually for thousands of dollars a month in retainer, with account managers and slower loops. Cosmo is faster and cheaper, and you stay in charge of every call.

## Alternatives
- [Best Okara alternatives](https://cosmocmo.com/alternatives/okara): The best Okara alternatives are Cosmo if you want an AI CMO that also runs ads and cold email from your chat, Jasper if you mainly need on-brand writing, HubSpot if you want AI inside a CRM, and Buffer if all you need is scheduling.
- [Best Artisan alternatives](https://cosmocmo.com/alternatives/artisan): The best Artisan alternatives are Cosmo if outbound is one part of a wider marketing plan, Apollo, Instantly or Smartlead if you want to run cold email yourself for less, and HubSpot's Prospecting Agent if your team already lives in HubSpot.
- [Best Jasper alternatives](https://cosmocmo.com/alternatives/jasper): The best Jasper alternatives are Cosmo if you want the content planned, published and promoted for you, Okara if you want an AI CMO dashboard of agents, HubSpot's Content Agent if you're on HubSpot, and the "AI employee" tools if budget is tight.
- [Best HubSpot AI (Breeze) alternatives](https://cosmocmo.com/alternatives/hubspot): The best HubSpot AI alternatives are Cosmo if you want an AI CMO that does the marketing by text without a CRM to run, Okara if you want an AI CMO dashboard, Hootsuite if social is the main job, and Jasper if you mainly need content.
- [Best Hootsuite alternatives](https://cosmocmo.com/alternatives/hootsuite): The best Hootsuite alternatives are Cosmo if you want an AI CMO to write and run social plus ads and SEO, Buffer if you want a cheaper, simpler scheduler, and HubSpot if you want social inside a CRM.
- [Best Buffer alternatives](https://cosmocmo.com/alternatives/buffer): The best Buffer alternatives are Cosmo if you want an AI CMO to write and run your social plus ads and SEO, Hootsuite if you have a social team and many accounts, and the "AI employee" tools if you want AI-written posts on a small budget.
- [Alternatives to hiring a full-time CMO](https://cosmocmo.com/alternatives/hiring-a-cmo): The best alternatives to hiring a full-time CMO are Cosmo if you need the daily work done now for $99 a month, a fractional CMO if you need senior strategy a few days a month, and an agency if you want people to run the channels for you.
- [Alternatives to hiring a fractional CMO](https://cosmocmo.com/alternatives/hiring-a-fractional-cmo): The best alternatives to a fractional CMO are Cosmo if you need execution every day for $99 a month, a marketing agency if you want a team to run the channels, and a full-time CMO once you need a leader in-house.
- [Alternatives to a marketing agency](https://cosmocmo.com/alternatives/agency): The best alternatives to a marketing agency are Cosmo if you want the daily work done for $99 a month with you approving every step, a fractional CMO if you need senior strategy, and doing it yourself with Buffer or Hootsuite if social is all you need.

## Guides
- [How to get your startup mentioned by ChatGPT and Perplexity](https://cosmocmo.com/guides/get-mentioned-by-chatgpt-and-perplexity): To get named by ChatGPT and Perplexity, become the clearest answer to the questions your buyers ask. Publish comparison and alternatives pages that answer in their first two sentences, get listed and mentioned on the sites assistants read, make your facts machine-readable with schema and llms.txt, and re-ask a fixed set of questions every week. Expect weeks, not days, and judge the trend, not one answer.
- [Launch on 50 directories in a week: which ones, in what order](https://cosmocmo.com/guides/launch-on-50-directories-in-a-week): You can list a new product on 50+ directories in one week if you write one master listing first, then go in order of value: review and comparison sites and the big launch communities first, AI and SaaS directories next, small directories last. Save Product Hunt and Show HN for a planned day in the middle of the week, finish CAPTCHA forms by hand in one sitting, and track which ones send visits and links.
- [Steal what works: building ads from competitors' longest-running ads](https://cosmocmo.com/guides/ads-from-competitors-longest-running-ads): An ad that a competitor has kept running for months is almost certainly profitable for them, because nobody pays for a loser that long. Find those ads in Meta's Ad Library and Google's Ads Transparency Center, break each one into hook, angle, format and offer, then make your own versions with your product and your proof. Launch them paused as a small test, judge them on cost per result, and keep the winner. Borrow the pattern, never the creative.
- [Cold email that doesn't burn your domain](https://cosmocmo.com/guides/cold-email-without-burning-your-domain): To send cold email without hurting your main domain, send from a separate lookalike domain, set up SPF, DKIM and DMARC before the first email, warm up each new inbox for a few weeks, verify every address so you don't bounce, keep daily volume per inbox modest, write short emails to people with a real reason to hear from you, include an easy opt-out, and stop the sequence the moment someone replies or bounces.
- [The founder's 30-day marketing plan](https://cosmocmo.com/guides/founders-30-day-marketing-plan): A founder's first 30 days of marketing should do five things: fix the foundations (positioning, site, tracking), start one owned channel you can keep up (usually founder-led LinkedIn or SEO), get listed where buyers and AI assistants look, run one small outbound test and one small paid test, and finish with a review that decides what to keep. Pick one number to move, spend 30–60 minutes a day, and cut anything that doesn't move it.
- [Approval-first marketing: let AI do the work without losing control](https://cosmocmo.com/guides/approval-first-marketing): Approval-first marketing means the AI does the work and a person says yes before anything goes out. To make it work, every action arrives as a specific card (the exact post, ad and budget, email and list), approving takes one tap from wherever you are, anything that spends money starts paused, low-risk work can be auto-approved once you trust it, and every edit and skip teaches the system. You keep control without doing the work.

## Help center
- [Help center](https://cosmocmo.com/help): how Cosmo works, answer first
- [Getting started with Cosmo](https://cosmocmo.com/help/getting-started): Paste your website, answer a few questions, connect the accounts you use, and tell Cosmo where to text you. He builds a brand kit, a 30-day plan and your first approval cards. Nothing goes out until you say yes.
- [Your first-day wins](https://cosmocmo.com/help/first-day-wins): Right after onboarding, Cosmo checks what's working in your niche and then prepares up to nine first wins: one card for each kind of work your connected accounts allow. Each one is a card, so nothing goes live, spends or sends until you approve it.
- [Who leads: Cosmo or you](https://cosmocmo.com/help/lead-or-follow): In lead mode (the default), Cosmo looks at your plan and numbers every morning and queues the day's 1-3 best moves as cards. In follow mode ("I lead"), he does what you ask and suggests ideas now and then. You can switch any time on the Growth plan page.
- [Where Cosmo talks to you: WhatsApp, Telegram, iMessage and email](https://cosmocmo.com/help/where-cosmo-talks-to-you): Pick WhatsApp, Telegram, iMessage (US numbers) or email. Phone calls are coming soon. Cosmo only messages a contact after you prove it's yours: text him a 6-digit code (WhatsApp, iMessage), tap the Telegram link, or click the email confirmation link.
- [How approval cards work](https://cosmocmo.com/help/how-approvals-work): Anything that goes out (a post, an ad change, an email, an article, a directory listing) arrives as a card first. Reply 👍 to approve, "yes to all" for every card in the message, "approve 2" or "skip 2" for one card, or tap the buttons on Telegram and WhatsApp.
- [Editing and skipping cards](https://cosmocmo.com/help/skip-and-edit-cards): Posts can be edited before they go out: tap ✏️ Edit or reply "edit 2", then send the new text. Other cards can't be edited, so skip them and ask Cosmo for a new version. In the app you can say why you skipped, and Cosmo learns from it.
- [Auto-approve for low-risk work](https://cosmocmo.com/help/auto-approve): Auto-approve is off by default. When it's on, Cosmo approves a card himself only if all of these are true: you're in lead mode, it's a low-risk scheduled post or directory listing from his daily planning run, and you've approved 3 or more cards of that kind on that channel in the last 30 days without skipping any. Ads, emails and spend always ask.
- [Which channels can approve cards (and why an email reply can't)](https://cosmocmo.com/help/which-channels-can-approve): You can approve by replying on WhatsApp, Telegram, iMessage and in the web app, because those platforms prove who sent the message. On email, use the signed Approve and Skip links under each card, then confirm; replying "yes" never approves. Phone calls (coming soon) will never approve.
- [Connect Google: Analytics, Search Console, Google Ads and YouTube](https://cosmocmo.com/help/connect-google): Open Connections and tap the Google Analytics, Search Console, Google Ads or YouTube tile. They share one Google sign-in, and each tile adds its product to it. After you sign in, Cosmo picks your property, site, ad account or channel automatically when it's obvious, and asks you when it isn't.
- [Connect Meta: Facebook Page, Instagram and Meta Ads](https://cosmocmo.com/help/connect-meta): Tap the Facebook Page tile to sign in with Facebook. It brings in your Pages and each Page's linked Instagram business account. Tap Meta Ads for a separate Facebook sign-in for your ad accounts. Meta logins last about 60 days, so Cosmo asks you to reconnect a week before they run out.
- [Connect Instagram with the Instagram-only sign-in](https://cosmocmo.com/help/connect-instagram): On the Instagram tile, sign in with Instagram itself. You don't need a Facebook Page. Cosmo can then post the reels and carousels you approve and manage comments. The sign-in renews itself as long as it hasn't fully expired.
- [Connect LinkedIn: your profile, company page and LinkedIn Ads](https://cosmocmo.com/help/connect-linkedin): LinkedIn has three tiles: LinkedIn (your profile), LinkedIn company page and LinkedIn Ads. Each is its own LinkedIn sign-in. Company pages appear only where you're an admin. Cosmo renews the sign-in automatically and warns you a week before it needs you.
- [Connect TikTok and TikTok Ads](https://cosmocmo.com/help/connect-tiktok): TikTok and TikTok Ads are two separate sign-ins. TikTok lets Cosmo publish the videos you approve. TikTok Ads signs in with TikTok For Business and links your advertiser account. Tap each tile in Connections.
- [Connect Threads](https://cosmocmo.com/help/connect-threads): Tap the Threads tile in Connections and sign in. Cosmo can then post the threads you approve and track replies. While Cosmo's Threads access is still in review with Meta, only invited testers can connect.
- [Connect an email inbox for cold email (Gmail, Outlook or SMTP)](https://cosmocmo.com/help/connect-email-inbox): In Connections → Email inboxes, connect Gmail or Outlook with a sign-in, or any other inbox with SMTP and an app password. Cosmo sends only the cold emails you approve, at most 30 a day per inbox, and reads replies so follow-ups stop when someone answers.
- [Connect your website: WordPress one-click and other site builders](https://cosmocmo.com/help/connect-website): For WordPress, type your site address, approve Cosmo in WP Admin, and you're done: no plugin, nothing to copy. For Webflow, Shopify, Ghost, Wix or GitHub, paste an API key or token. Framer has no publishing API, so Cosmo hands you the article to paste in.
- [Connect Stripe to judge marketing on revenue](https://cosmocmo.com/help/connect-stripe): In Connections → Revenue, tap Connect Stripe (read-only) or paste a restricted key that starts with rk_. Cosmo then sees MRR, new customers and churn, so campaigns are judged on revenue, not clicks. Never paste a secret sk_ key. Cosmo refuses it anyway.
- [Picking accounts, reconnecting and disconnecting](https://cosmocmo.com/help/pick-reconnect-disconnect): After a sign-in, Cosmo picks the account automatically when it's obvious, and asks you when it isn't. Tap Change on a tile to switch. "Needs reconnecting" means the sign-in expired or was revoked: tap Reconnect. Every connection has a Disconnect button (inboxes use the ×).
- [Ads safety: paused campaigns, budget caps and the account on every card](https://cosmocmo.com/help/ads-safety): Every new campaign is built paused, and turning it on is a separate card. Daily budgets on cards are capped from the monthly ad budget you gave Cosmo. Every ad card names the exact ad account (and Facebook Page) it will touch, and Cosmo refuses accounts your own sign-in didn't return.
- [Cosmo's browser: read-only research and approved tasks](https://cosmocmo.com/help/cosmos-browser): Cosmo's browser has two modes. Research is read-only: he can open and read pages, but can't submit forms or post. A task that clicks or submits something on a site is a card you approve first, and it only acts on that one site. In both modes he never signs in, and never enters passwords, payment or account-security details.
- [Reels, posts and niche research](https://cosmocmo.com/help/reels-and-content): Every week Cosmo studies what's working in your niche on TikTok, Instagram, LinkedIn, Reddit and in competitor ads. He uses those patterns and each platform's playbook to write posts and make short vertical reels. Each post or reel is a card. Approving a reel approves both the render and its posts.
- [SEO and GEO: articles, search titles and AI answers](https://cosmocmo.com/help/seo-and-geo): Cosmo writes answer-first articles and publishes them to your site after you approve. He finds pages Google shows but people skip, and rewrites their titles. Every week he asks ChatGPT, Perplexity, Gemini and Claude the questions your buyers ask and tracks whether you're named. He also prepares llms.txt and FAQ schema for you to paste on your site.
- [Cold email and outreach](https://cosmocmo.com/help/cold-email-outreach): Cosmo finds people who match your best customer, verifies their emails, and writes a 4-step sequence with a personal first line for each. Nothing sends until you approve the campaign. Each inbox sends at most 30 a day on weekdays, and the sequence stops for anyone who replies. Anyone who replies "unsubscribe" is never emailed again.
- [Launch directories and Product Hunt](https://cosmocmo.com/help/launch-directories): Cosmo picks the directories that fit you from a list of about 70 (Product Hunt, Show HN, BetaList, Uneed, SaaSHub, AlternativeTo and more) and writes the copy. Most need a login, a CAPTCHA or a manual review, so you submit each one in about 2 minutes from a ready-made task, and Cosmo tracks where each one stands.
- [Your monthly AI budget: what happens at 80% and 100%](https://cosmocmo.com/help/ai-budget): Your plan includes $40 of AI model spend a month. At 80%, background and on-demand work moves to lighter models. At 100%, the daily planning run, niche research, new reels and Cosmo's browser pause until the 1st of next month (UTC). Chat keeps working, and every card you already have still works.
- [Billing, the free trial and cancelling](https://cosmocmo.com/help/billing-and-trial): Cosmo is one plan, $99 a month (USD, before tax), with a 7-day free trial, billed through Polar. Cancel any time from Billing → Manage billing or cancel, or text Cosmo "cancel" and he'll send you the link. Cancel before the trial ends and you pay nothing. After that, we don't refund unused time, except for billing mistakes or where the law requires it.
- [Your data, privacy and deleting your account](https://cosmocmo.com/help/data-and-privacy): Cosmo stores your workspace, brand kit, messages, approvals and encrypted account tokens to do the work, and doesn't use your data to train AI models. To export or delete everything, email roy@cosmocmo.com from your account email. It's done within 30 days. The full details are in the privacy policy.
- [Developer API and MCP server](https://cosmocmo.com/help/developer-api-and-mcp): Create an API key in the app under Developers. Use the REST API at /api/v1, or the MCP server at /mcp, with Claude, Cursor or any client that can send a bearer token. Keys have read, write and approve scopes. Write actions only queue approval cards. Only the approve scope can make things go out.
- [Fixing common errors: not connected, needs reconnecting, card failed, paused](https://cosmocmo.com/help/troubleshooting-errors): Most problems are one of these: an account isn't connected, a sign-in expired ("needs reconnecting"), no account is picked yet, a card didn't go through (⚠️), or work is paused for the AI budget or because the trial hasn't started. Each fix is below.
- [WhatsApp: the 24-hour window and template messages](https://cosmocmo.com/help/whatsapp-24-hour-window): WhatsApp only lets a business send free-form messages within 24 hours of your last message. Outside that window, Cosmo sends a short approved template instead: "Hi, Cosmo here with your update: ... Reply to this message to see details and approve." Reply with anything and the full message and card buttons follow.

## Glossary
- [GEO](https://cosmocmo.com/glossary/geo): GEO (generative engine optimization) is the work of getting your brand named, and your pages cited, in the answers that AI assistants like ChatGPT, Perplexity, Gemini and Google's AI results give.
- [AI search visibility](https://cosmocmo.com/glossary/ai-search-visibility): AI search visibility is how often, and how prominently, AI assistants name or cite your brand when people ask questions about your category.
- [AI CMO](https://cosmocmo.com/glossary/ai-cmo): An AI CMO is AI software that plans, makes and runs a company's marketing across channels, and reports what happened, instead of helping with one task like writing or scheduling.
- [llms.txt](https://cosmocmo.com/glossary/llms-txt): llms.txt is a plain Markdown file at the root of a website (yoursite.com/llms.txt) that summarises what the site is about and lists its most important pages for AI assistants and the tools that feed them.
- [Share of voice in AI answers](https://cosmocmo.com/glossary/share-of-voice-in-ai-answers): Share of voice in AI answers is the percentage of relevant answers from AI assistants that name your brand, measured across a fixed set of questions and compared with your competitors.
- [Programmatic SEO](https://cosmocmo.com/glossary/programmatic-seo): Programmatic SEO is creating many search-targeted pages from one template and a structured dataset, such as "[product] for [industry]" or "[product] vs [competitor]" pages.
- [Intent signals](https://cosmocmo.com/glossary/intent-signals): Intent signals are actions that suggest a person or company may be in the market for what you sell, such as visiting your pricing page, engaging with a competitor's post, hiring for a relevant role, or raising money.
- [UGC ads](https://cosmocmo.com/glossary/ugc-ads): UGC ads are paid ads styled like user-generated content: a person talking to camera, an unboxing, a quick review or demo, rather than a polished studio spot.
- [Ad creative fatigue](https://cosmocmo.com/glossary/ad-creative-fatigue): Ad creative fatigue is the drop in an ad's performance that happens when the same audience has seen it too many times.
- [Approval workflow](https://cosmocmo.com/glossary/approval-workflow): An approval workflow is a process where each piece of marketing work (a post, ad, email or article) waits for a named person's yes before it goes live.
- [Launch directories](https://cosmocmo.com/glossary/launch-directories): Launch directories are websites that list new products and tools, such as Product Hunt, BetaList, There's An AI For That, SaaSHub and AlternativeTo, where makers submit their product to get early users and links.
- [Cold email deliverability](https://cosmocmo.com/glossary/cold-email-deliverability): Cold email deliverability is the share of your outreach emails that land in the inbox rather than spam, and it depends mostly on domain authentication (SPF, DKIM, DMARC), sending reputation and how people react to your emails.
- [Advantage+](https://cosmocmo.com/glossary/advantage-plus): Advantage+ is Meta's name for its automated advertising options, where Meta's system chooses audiences, placements, budgets or creative combinations instead of you setting each one by hand.
- [Performance Max](https://cosmocmo.com/glossary/performance-max): Performance Max (PMax) is a Google Ads campaign type that runs one campaign across Google's inventory (Search, Shopping, YouTube, Display, Discover, Gmail and Maps) and uses Google's automation to choose placements, bids and asset combinations.
- [CAC](https://cosmocmo.com/glossary/cac): CAC (customer acquisition cost) is the average amount you spend to win one new customer: total sales and marketing cost in a period divided by the number of new customers in that period.
- [MER and ROAS](https://cosmocmo.com/glossary/mer-roas): ROAS (return on ad spend) is the revenue an ad platform attributes to its own ads divided by what you spent there; MER (marketing efficiency ratio) is your total revenue divided by your total marketing spend.

## FAQ
- Can Cosmo post or spend money on his own? Not unless you let him. Everything waits for your yes, and new ads start paused. Later you can auto-approve low-risk things like scheduled posts you already liked.
- Is it really on WhatsApp? Yes. You get a WhatsApp number for Cosmo. Text him, send voice notes, approve with 👍. Telegram and email work today; iMessage works for US numbers, and Slack is coming.
- What does it connect to? Meta, Google, TikTok and LinkedIn Ads; LinkedIn, Instagram, Facebook, TikTok, Threads, X and YouTube; WordPress, Webflow, Shopify, Wix, Ghost, Framer and GitHub sites; Google Analytics and Search Console; Gmail and Outlook for outreach. One sign-in per platform, on the platform's own page, straight to your own accounts.
- How is this different from MCP Ads? MCP Ads lets your AI assistant run your ads. Cosmo is the whole marketing team: he plans, writes, designs, posts, emails, publishes and reports, and he connects straight to your own ad accounts. Same makers, same rule: nothing changes without your yes.
- Will cold email burn my domain? Cosmo sends from separate warmed inboxes on a lookalike domain, checks SPF, DKIM and DMARC, verifies every email and stops on replies and bounces.
- Who owns the content? You do. Posts, articles, videos and lists are yours to keep, even if you leave.
- How does the 7-day trial work? Start with your website. Cosmo writes your plan and your first cards before you pay anything. When you approve the first one, you start the 7-day trial. You are not charged during the first 7 days. Cancel before day 8 from settings, or by texting Cosmo "cancel my plan", and you pay nothing.
- Does my ad spend go through Cosmo? No. Your ad budget is billed by Meta, Google, TikTok or LinkedIn directly to your own ad account and card. Cosmo's price is only for Cosmo. We never mark up your spend.
- Is anything locked? No. There's one plan and it includes everything: every channel, every module, ads, cold email and videos, plus phone calls when they launch. No tiers, no credits.
- I already pay for MCP Ads. Is there a discount? Yes. MCP Ads customers get Cosmo for $49 a month for the first 3 months, then $99. Use the code in your MCP Ads email when you start the trial.
- What happens if I use up my videos or creatives? The 10 videos and 100 creatives a month are a fair-use line, because each render costs us real money. Cosmo tells you before you reach it and asks. He never spends extra without your yes.
- I run several brands. How does that work? Each brand gets its own Cosmo at $99 a month, with its own brand kit, voice, plan and connections.
- Who handles billing? Payments run through Polar, our merchant of record. They handle cards, invoices and sales tax/VAT. You get an invoice by email every month.
- How do I cancel? From settings, or text Cosmo. No call, no form. Your posts, articles, videos and lead lists stay yours to export.

## Optional
- [Privacy policy](https://cosmocmo.com/privacy)
- [Terms of service](https://cosmocmo.com/terms)
- [Sitemap](https://cosmocmo.com/sitemap.xml)