Why it matters
More buyers now ask an assistant "what's the best X for Y?" instead of scanning ten blue links. The assistant answers with a short list. If you're not on it, you're not considered, even if you rank well in classic search.
GEO overlaps with SEO but rewards different things:
- Clear, quotable answers. A page that answers the question in its first two sentences is easier to cite.
- Comparison and "alternatives" pages. Assistants answer "best" and "vs" questions by pulling from pages that compare options fairly.
- Being mentioned elsewhere. Directory listings, reviews, forum threads and articles that name you give the model more reasons to include you.
- Machine-readable facts. Schema markup, a clean sitemap and an llms.txt file make your facts easy to read.
How Cosmo handles it
Cosmo runs GEO as part of the SEO + GEO module. He writes comparison and alternatives articles, adds schema, keeps your llms.txt current, and gets you listed on launch directories. Every week he asks ChatGPT, Perplexity and Gemini a fixed set of buyer questions and tells you how often you're named, so you can see your share of voice in AI answers move.