The short answer
TikTok and TikTok Ads are two separate sign-ins. TikTok lets Cosmo publish the videos you approve. TikTok Ads signs in with TikTok For Business and links your advertiser account. Tap each tile in Connections.
| Account | What Cosmo does with it | Access |
|---|---|---|
| TikTok | Publishes the videos you approve and spots which hooks hold attention. | Reads, and posts only what you approve |
| TikTok Ads | Tests creatives cheaply and scales the ones that convert, after your yes. | Reads, and changes ads or budgets only after your yes |
Connecting
- Go to Connections → Your accounts.
- TikTok: sign in with your TikTok account to allow video uploads and publishing.
- TikTok Ads: sign in with TikTok For Business, then pick the advertiser account if you have more than one.
TikTok Ads sign-ins don't expire.
Posting to TikTok
For every video, TikTok makes you choose who can see it (the privacy level). Cosmo asks you for that, so check the card before you approve.
Cosmo's ad actions (new campaigns, pausing, budget changes) currently run on Google Ads and Meta. Connecting TikTok Ads links your advertiser account, so it's ready as more ad actions arrive.
Still stuck?
Email roy@cosmocmo.com and tell us what you tried. We'll help.